Creating your personal brand is nothing to scoff at or ignore. It is the product of years of trials, tribulations and refinement of your character. The key to making it shine in the market is focusing on what you are good at and sticking by your real passions in life. For example, we naturally enjoy getting to know people, finding out about what important to them and hearing their "story." We also receive deep satisfaction in helping them solve the problems they are experiencing. In a business atmosphere, that basically translates into networking and building long-term business relationships and creating successful personalized marketing action plans. The bottom line is that we love what we do !
Said another way, the only way you will ever stay true to your personal brand is by stop asking the permission from others, take the reins and control your business the way that fits YOU. Obviously, you do not want to be stuck in providing a service in a niche where you are miserable. In fact, one of the prime motivators for all successful business owners is that they feel that the service or solution they provide satisfies their aspirations and/or capitalizes on their personal strengths. Desire, belief and action are the three key components to any success. In that, also comes 'personal branding'.
Some people might think that personal branding might be a selfish or somewhat arrogant activity. At first glance self promotion might seem a bit egotistical however nothing can be further from the truth. in addition, your personal brand is actually highly dependent on the type of contacts and connections you maintain. The aspect of making sure that that your brand gets exposure isn't a 'one-man-show' no matter how much you may want it to be. Figuring out how to generate a following that will be effective enough to boost your personal brand's image and assist your business in reaching "critical momentum" is key to your long-term success.
Another way of ensuring that you stay true to your personal brand is to market it in such a way that will let everyone know what your offer will do for them...from the start. In addition, you will need to explore the tools and strategies that will help take your brand's image to the level. In turn, your business' expansion will follow. Contrary to popular belief, the marketing of your personal brand isn't all about 'risk-reversal techniques' or 'value for price positioning'. Relationship building is an aspect that simply cannot be ignored. There are a variety of effective low to no cost strategies, such as video marketing, email campaigns, promotional events and article writing. When handled in a methodical and consistent manner, resources such as these can, in fact, carry out your brand's message and generate leads quickly. Your key job is to determine how to leverage such resources to your best advantage.
Remember, the beauty of staying true to your personal brand is all about the unique package of what you 'bring to the table'. Delivering your unique, personal branding statement might mean letting go of what you thought you should be and maybe what you have been taught up to now. However, the moment you decide to embrace yourself (flaws, quirks and all) as well as your unique strengths and abilities will be the moment your brand will really become "YOU, INC."
In ALL you do...Play YOUR Best Game !
Alex and Tera Singletary
Mindset and Online Marketing Business Coaches
http://www.millionairesonamission.com/
Twitter: ccpromission
http://www.learntoearnwithalexandtera.com/
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