5 Steps to Creating YOUR Personal Brand
You’ve decided you want to learn how to fire your boss, join the world of entrepreneurs and become one of millions who get rich with their own home-based business. A key component to making the most of a home based business opportunity is creating YOUR personal brand. In other words, learn to market yourself as a brand so you can have the best possible competitive leverage.
Here are 5 steps to creating YOUR personal brand:
# 1 -- Attraction Marketing -- What really attracts people to your home-based business? It may be surprising to learn that one of the most vital ideas to incorporate into your internet marketing strategy is branding and marketing YOU. With a home-based business, the internet is your marketing tool. Having online presence through social networking sites, forums and other web-based community outreach efforts, is the equivalent of going door-to-door to introduce yourself personally to potential customers in an outside sales job.
# 2 -- YOU Are Your Own USP -- One crucial idea that is repeatedly touched upon in marketing education is USP, or Unique Selling Point. There’s always something unique to anything being sold, be it product, service or, in this case, your personal brand. The USP is what sets separates you from the competition. Make a list, write out your story, and start brainstorming about what that USP is for your personal brand. What drives you? What are your goals? What makes you different from the competition?
# 3 -- An Ongoing Process -- When anyone builds a brand they keep working at it, continually. No company out there as a famous brand mentioned their name and creed to a few people, then sat back hoping the word would just magically spread. To create YOUR personal, successful brand, keep promoting it as part of your marketing platform.
# 4 -- Believe in YOUR Brand 100% -- You can’t honestly sell a product you don’t believe in, at least not very easily. And you can’t sell your brand if you aren’t behind it 100%. Anyone who takes the step to have a home-based business as their career may have times of uncertainty, but when the money starts to roll in, that changes. Stay authentic and motivated so that you are always selling that brand – YOU.
# 5 -- Learn From Other Brands -- By now you’ve found brands you admire, whether it is other people or companies. Write out the reasons they inspire you and mimic some of this. It could be integrity, strong presence or they just may simply be likable. Decide what attributes should shine through in your own attraction marketing campaign.
These steps will help you in creating YOUR personal brand. Above all else, Commit. Take action. Live your dream. If you would like to learn more about a whole community based on 'being your best self' and developing premier marketing abilities, go to http://www.learntoearnwithalexandtera.com/
In all you do of all, be YOU and “Play YOUR Best Game!”
Alex and Tera
Mindset and Online Business Coaches
