Your Online Image — The Devil Is In the Details, Part 2

By now, hopefully you are beginning to grasp the concept of how important developing a strong marketing platform and appealing attraction marketing is for your career and home-based business. YOU, Inc. are the brand that is being promoted via your internet marketing strategy. Since what goes out into the internet world can be seen by millions, when you are developing your brand the ‘devil really is in the details’.

For this reason, there are some things you should watch for.

Negative comments or feedback - Entrepreneurs of any type are bound to get the occasional undesirable comments; it is part of the world of business. You can’t please all of the people all of the time. The important part is how you, and your brand, recover from it. Aside from not allowing yourself to take it personally or feel defeated, you need to approach the “bounce back” in a positive manner. In other words, state your case.

Whether the negativity came at you from a personal email or was a post on a public forum, make it clear you take these types of things seriously and can handle them. Plan out your response, make it ‘professional’, polite and to the point. There usually isn’t any reason to be apologetic in your reply, unless it is to offer a reply such as “sorry you feel this way about the matter” or “sorry you perceive it in this manner.” A positive response can make all the difference in how the complainer feels and how potential clients view your brand.

Make the public understand this is not an MLM - People can get confused when they hear powerful phrases like “Millionaires On A Mission” or “Learn To Earn With Alex and Tera” It can be very easy for some to immediately jump to conclusions and categorize this home-based business opportunity as “too good to be true.” Potential business associates want to hear about ‘how to be a millionaire’ then, sometimes, need to file it under some flawed category. Know why? Because they don’t want to succeed. The bottom line is, they think they want to flourish, but when given the opportunity they are too comfortable being where they are and unwilling to take chances.

Follow up is a crucial part of direct sales - This can mean following up on potential leads instead of just waiting and hoping they come on board or even get back to you. It also means answering those who may contact you for more information or with direct questions. Don’t leave people hanging.

If someone has asked you a question, respond. There’s no point in launching a social media or email campaign and then not following up on responses. Not all responses will be immediate business, some people need more assistance. Don’t write them off as a lost cause. With a little more prompting, anyone could become your potential customer.

You’ve taken this step to launch your own business, fire your boss and work towards becoming a millionaire. Make sure in the process to watch for things that could be easily taken care of but could stand in the way of your success if ignored. Take action. BE the success you deserve to be.

In ALL You Do…Play YOUR Best Game!

Alex and Tera Singletary

Mindset and Internet Business Coaches

http://www.millionairesonamission.com/

Twitter:  CCPROMission

http://www.learntoearnwithalexandtera.com/

The Devil Is In the Details (Part 1)

...and the 'Details' are Your Online Image

A key component to your attraction marketing and marketing platform is yourself. YOU are the brand you are promoting through internet marketing. For this reason, your online image is everything. For this reason, the 'devil is in the details'.

So, what are some things to consider when promoting your home based business, and yourself, online?

How you conduct yourself through internet marketing has an impact on your brand –Your marketing system will convey the image you want to get across to others. We all know how important first impressions can be when meeting others face-to-face. We also know how crucial it is to conduct ourselves in a professional manner in our careers with potential clients and customers, especially in sales jobs. This isn’t any different when operating a home based business.

Being a savvy entrepreneur is your new career and it can make you a millionaire, but you have to be aware of actively putting a positive image out there. From the videos of yourself on your website, to blog posts or even comments you make on social networking sites. It is vital to your success that you come across as professional and trustworthy, as well as anything else that helps your brand come across as positive.

Your marketing strategy and approach –You already know branding yourself for the ultimate success of your home based business is of the utmost importance. Having a well thought out marketing strategy gives you competitive leverage. On that note, learn what makes a marketing strategy unappealing. All the effort in the world doesn’t mean a thing if all you are doing is sending out a message or image that people do not respond well too.

An example of this would be focusing all your efforts in an overly aggressive email campaign that falls flat and just annoys potential clients. Divide up the efforts so that the marketing strategy includes email as well as social media. That way you reach more people and in different types of approaches.

Don’t neglect your PR – Do the work and find ways to make your brand, as well as your image, a positive “word on the (internet) street.” Aside from just your work at professional behavior online, encourage and showcase positive feedback. Have those satisfied clients post testimonials on your website or comment on social network sites.

It can be easy to get caught up in thinking of your home based business as just an online venture where no one sees the “wizard behind the curtain.” Just because you are not meeting people face-to-face does not change the rules of the game.

Stopping to think, before you post anything, is this something you would say in front of a client or customer during a personal meeting? This type of approach will help keep your image in check and cause your brand to be seen in a positive light.

In ALL you do...Play YOUR Best Game!