The Devil Is In the Details (Part 1)

...and the 'Details' are Your Online Image

A key component to your attraction marketing and marketing platform is yourself. YOU are the brand you are promoting through internet marketing. For this reason, your online image is everything. For this reason, the 'devil is in the details'.

So, what are some things to consider when promoting your home based business, and yourself, online?

How you conduct yourself through internet marketing has an impact on your brand –Your marketing system will convey the image you want to get across to others. We all know how important first impressions can be when meeting others face-to-face. We also know how crucial it is to conduct ourselves in a professional manner in our careers with potential clients and customers, especially in sales jobs. This isn’t any different when operating a home based business.

Being a savvy entrepreneur is your new career and it can make you a millionaire, but you have to be aware of actively putting a positive image out there. From the videos of yourself on your website, to blog posts or even comments you make on social networking sites. It is vital to your success that you come across as professional and trustworthy, as well as anything else that helps your brand come across as positive.

Your marketing strategy and approach –You already know branding yourself for the ultimate success of your home based business is of the utmost importance. Having a well thought out marketing strategy gives you competitive leverage. On that note, learn what makes a marketing strategy unappealing. All the effort in the world doesn’t mean a thing if all you are doing is sending out a message or image that people do not respond well too.

An example of this would be focusing all your efforts in an overly aggressive email campaign that falls flat and just annoys potential clients. Divide up the efforts so that the marketing strategy includes email as well as social media. That way you reach more people and in different types of approaches.

Don’t neglect your PR – Do the work and find ways to make your brand, as well as your image, a positive “word on the (internet) street.” Aside from just your work at professional behavior online, encourage and showcase positive feedback. Have those satisfied clients post testimonials on your website or comment on social network sites.

It can be easy to get caught up in thinking of your home based business as just an online venture where no one sees the “wizard behind the curtain.” Just because you are not meeting people face-to-face does not change the rules of the game.

Stopping to think, before you post anything, is this something you would say in front of a client or customer during a personal meeting? This type of approach will help keep your image in check and cause your brand to be seen in a positive light.

In ALL you do...Play YOUR Best Game!