Your Online Image — The Devil Is In the Details, Part 2

By now, hopefully you are beginning to grasp the concept of how important developing a strong marketing platform and appealing attraction marketing is for your career and home-based business. YOU, Inc. are the brand that is being promoted via your internet marketing strategy. Since what goes out into the internet world can be seen by millions, when you are developing your brand the ‘devil really is in the details’.

For this reason, there are some things you should watch for.

Negative comments or feedback - Entrepreneurs of any type are bound to get the occasional undesirable comments; it is part of the world of business. You can’t please all of the people all of the time. The important part is how you, and your brand, recover from it. Aside from not allowing yourself to take it personally or feel defeated, you need to approach the “bounce back” in a positive manner. In other words, state your case.

Whether the negativity came at you from a personal email or was a post on a public forum, make it clear you take these types of things seriously and can handle them. Plan out your response, make it ‘professional’, polite and to the point. There usually isn’t any reason to be apologetic in your reply, unless it is to offer a reply such as “sorry you feel this way about the matter” or “sorry you perceive it in this manner.” A positive response can make all the difference in how the complainer feels and how potential clients view your brand.

Make the public understand this is not an MLM - People can get confused when they hear powerful phrases like “Millionaires On A Mission” or “Learn To Earn With Alex and Tera” It can be very easy for some to immediately jump to conclusions and categorize this home-based business opportunity as “too good to be true.” Potential business associates want to hear about ‘how to be a millionaire’ then, sometimes, need to file it under some flawed category. Know why? Because they don’t want to succeed. The bottom line is, they think they want to flourish, but when given the opportunity they are too comfortable being where they are and unwilling to take chances.

Follow up is a crucial part of direct sales - This can mean following up on potential leads instead of just waiting and hoping they come on board or even get back to you. It also means answering those who may contact you for more information or with direct questions. Don’t leave people hanging.

If someone has asked you a question, respond. There’s no point in launching a social media or email campaign and then not following up on responses. Not all responses will be immediate business, some people need more assistance. Don’t write them off as a lost cause. With a little more prompting, anyone could become your potential customer.

You’ve taken this step to launch your own business, fire your boss and work towards becoming a millionaire. Make sure in the process to watch for things that could be easily taken care of but could stand in the way of your success if ignored. Take action. BE the success you deserve to be.

In ALL You Do…Play YOUR Best Game!

Alex and Tera Singletary

Mindset and Internet Business Coaches

http://www.millionairesonamission.com/

Twitter:  CCPROMission

http://www.learntoearnwithalexandtera.com/

Stop Asking for Permission - Being True to Your Personal Brand

Creating your personal brand is nothing to scoff at or ignore. It is the product of years of trials, tribulations and refinement of your character. The key to making it shine in the market is focusing on what you are good at and sticking by your real passions in life. For example, we naturally enjoy getting to know people, finding out about what important to them and hearing their "story." We also receive deep satisfaction in helping them solve the problems they are experiencing. In a business atmosphere, that basically translates into networking and building long-term business relationships and creating successful personalized marketing action plans. The bottom line is that we love what we do !

Said another way, the only way you will ever stay true to your personal brand is by stop asking the permission from others, take the reins and control your business the way that fits YOU. Obviously, you do not want to be stuck in providing a service in a niche where you are miserable. In fact, one of the prime motivators for all successful business owners is that they feel that the service or solution they provide satisfies their aspirations and/or capitalizes on their personal strengths. Desire, belief and action are the three key components to any success. In that, also comes 'personal branding'.

Some people might think that personal branding might be a selfish or somewhat arrogant activity. At first glance self promotion might seem a bit egotistical however nothing can be further from the truth. in addition, your personal brand is actually highly dependent on the type of contacts and connections you maintain. The aspect of making sure that that your brand gets exposure isn't a 'one-man-show' no matter how much you may want it to be. Figuring out how to generate a following that will be effective enough to boost your personal brand's image and assist your business in reaching "critical momentum" is key to your long-term success.

Another way of ensuring that you stay true to your personal brand is to market it in such a way that will let everyone know what your offer will do for them...from the start. In addition, you will need to explore the tools and strategies that will help take your brand's image to the level. In turn, your business' expansion will follow. Contrary to popular belief, the marketing of your personal brand isn't all about 'risk-reversal techniques' or 'value for price positioning'. Relationship building is an aspect that simply cannot be ignored. There are a variety of effective low to no cost strategies, such as video marketing, email campaigns, promotional events and article writing. When handled in a methodical and consistent manner, resources such as these can, in fact, carry out your brand's message and generate leads quickly. Your key job is to determine how to leverage such resources to your best advantage.

Remember, the beauty of staying true to your personal brand is all about the unique package of what you 'bring to the table'. Delivering your unique, personal branding statement might mean letting go of what you thought you should be and maybe what you have been taught up to now. However, the moment you decide to embrace yourself (flaws, quirks and all) as well as your unique strengths and abilities will be the moment your brand will really become "YOU, INC."

In ALL you do...Play YOUR Best Game !

Alex and Tera Singletary
Mindset and Online Marketing Business Coaches
http://www.millionairesonamission.com/

Twitter:  ccpromission

http://www.learntoearnwithalexandtera.com/